digital strategies

Innovative digital strategies

refonte de contenus

Content optimisation is the set of techniques aimed at exploiting the different formats found on your website in order to increase its visibility on the display channels of search engines such as Google and to facilitate exploration by these engines. SEO will allow your website to be positioned in the results of the various search engines naturally, like the case of la-boutique-sexy.fr. Moreover, this natural referencing, although its results are a little slower to prove, is perpetual. Once positioned on one or more keywords, your website will keep its position as long as the competition does not increase their notoriety by using specific web strategies. The redesign of a website can also solve many problems.

It consists of all the elements that define the visual identity of an online institution or company, gathered in a booklet.

A company without a logo is like a person without a real face. Having a logo will allow the company to have an image to distinguish itself.

Print is a set of printed materials that are used in marketing such as commercial brochures, leaflets, etc.

Although increasing turnover is a company’s priority, like portailcoquin.com, it should first make its activities known to ensure the development of sales. Thus, to increase its notoriety, the main levers in digital marketing are the different types of referencing. Among these referrals, there is SEO or natural referral, which is the basis of all web marketing strategies. It is thanks to the optimization of content for search engines on a blog or website that companies can be found by visitors. The SEO strategy therefore plays a very important role in increasing website traffic. Then there are the other SEO’s like SEA which is paid.

Community management is the set of actions that aim to make a brand or a structure visible on social networks. It is about engaging and animating a community around the communication that is disseminated by this structure.

Advertising campaigns are marketing actions consisting in promoting a product, a brand or a service, via a slogan or a message, by means of communication media. These media may or may not be media.